The Hip & Urban Girl's Guide was one of three hundred lucky guests to receive this comic book invitation, with instructions to call 'Scarlett' to RSVP. There was also a lot of talk around town about a top music performer making a surprise appearance! Can you guess who?
Andrew Richard Designs in King East was the chosen venue to host the night's festivities. The red carpet was rolled out and a billboard size comic strip (a continuation of the story on the invitation) was displayed under bright spotlights at the main entrance.
Upon arrival, guests were greeted by "Scarlett"...
Once inside the intimate loft, there were a dozen more "Scarletts" mixing up the smokin' signature cocktail of the night: "Smirnoff Caipiroka" - a sweet and tangy blend of Ginger Beer, lime and Smirnoff.
Media personnel, Bloggers, advertisers and friends of Smirnoff mingled and partied the night away. Sipping from dry ice infused cocktails by Smirnoff.
But the party really got started when Deadmau5 showed up in the house!
So kudos again to the Smirnoff Team, Mosaic Experiential Marketing, Spinradius Events and Deadmau5 for one heck of an experience! Thanks to High Road Communications for extending the invite to us. We had a blast!