Where there’s an oyster bar, you’ll find me. Pro shuckers from Toronto’s favourite seafood stop, Oyster Boy, were just one of the many highlights that made the 2010 Fireball held on Saturday, November 6 stand out. Presented by Rogers, in support of Sheena’s Place, it was a stand-out event in a slew of evenings-out I’ve personally had lately.
Held at the illustrious and vintage-feeling Capitol Events Theatre on Yonge Street, the theme at this year’s sold out event was “Russian Heat”, which brought a variety of faux ushanka hats and shades of red lipstick on to the dance floor.
Created in 1999, the charity has raised more than $850,000 to date (not including this year’s round of fund raising) to benefit Sheena's Place, a non-profit organization providing support for men and women affected by eating disorders.
Both a worthy cause and an opportunity to rub elbows with some of the city’s most ambitious up-and-comers, the event drew 500 young professionals from a myriad of industries, including social media, fashion, food, philanthropy and marketing.
Photo credit: YYZ EventsPre-purchased tickets were a reasonable ask for most ($120) and a tax deductible donation (a plus for burgeoning young entrepreneurs). In addition to the mouth-watering oyster bar, cocktails were served well into the night and enjoyed while watching the evening’s entertainment (a Russian-inspired solo dance number) and having your photo snapped at the O Snap photo booth, red carpet and all. To help boost fund raising and the evening’s appeal, a silent auction took place in the theatre’s mezzanine, boasting everything from hockey tickets to private yoga sessions.
More than 15 percent of people with anorexia will die from complications related to their disorder. With only 20 publicly funded beds and limited private inpatient beds in Toronto, wait times can range from six months to over one year.
Although the final numbers haven’t been revealed yet, the auction – and the event as a whole –will help house more of Toronto’s citizens who are struggling with an eating disorder and support their journey back on to a healthy path.