Wednesday, February 23, 2011

Celebrity Event Designer Sasha Souza in Toronto

Celebrity Event Designer and Wedding Planner, Sasha Souza arrived from San Francisco last week to share her knowledge with the city's top Event Professionals at The Toronto Board of Trade.  Sasha is a leader in her industry and her work has been featured on The Early Show, Style Network and Modern Bride Magazine to name just a few. Close to 200 guests feasted on a gourmet four-course meal by Oliver & Bonacini, the preferred caterer of the venue.  Event industry types are a tough bunch to impress, but O&B brought their A-game with a roasted root vegetable salad, sweet potato ravioli, a beef striploin or artic char main and a sticky toffee pudding for dessert.  The whole room was pleasantly stuffed and eager to learn from one of the top 25 trendsetters in the wedding industry.
The event was sponsored in part by The International Special Events Society's (ISES) Toronto Chapter.  Ines Di Santo gowns were showcased throughout the space for wedding planners to have a peek at the collection.

Michael Coombs of Prodigy Entertainment  was the MC for the night (right), seated with Deborah Gee of Oliver & Bonacini's Events Manager
Dining with a few of Toronto's Top Wedding Planners (L to R): Cindy Johnson of Platinum Events Group, Cynthia Martyn of Cynthia Martyn Events and Melissa Samborski of One Fine Day Event Planning and Design
Sasha explains how she develops inspiration boards and carries a common thread throughout the design of an event.  When asked if she does mock-ups for her clients, her response was, "I don't do any work for a client until I get paid," and she doesn't work for free or advise doing so.  She is a strong believer in getting paid for being a professional at what you do.  Sasha has turned down numerous celebrity weddings that would only give her an event credit.  An amazing and insightful piece of advice for any hip + urban girl looking to become a entrepreneur.  Sasha also recommends that you ask your clients what they don't like, so you can have a better idea of how to meet their needs of what they do like.  Here is some gorgeous event eye candy courtesy of Sasha Souza Events:
To learn more, visit Sasha online @  Her new book is now available:  Signature Sasha: Magnificent Weddings by Design

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