Wednesday, February 16, 2011

Swimwear from Katharine Demarchelier

Toronto swimwear designer, Katharine Demarchelier has just released her hot South Beach-inspired looks for Spring/Summer 2011.  A former model and student at Western University (majoring in Poli Sci), this multi-tasking hip + urban girl creates reversible bathing suits that do double-duty on vacay.  This young Canadian designer is only 20 years-old and launched her own line for those looking for original, edgy swimwear with a young spirit.  Her line recently launched at Vancouver Fashion Week to great reviews. 
The White Label Collection for Spring/Summer 2011 is full of florals, prints and playful details like ruffles and beading.  One side features a solid colour and the other is a fun print.  Small mother of pearl beads look like edible pieces of candy.  Katharine's collection includes a mix of bikinis and one piece suits.  Each suit comes with a cleanser and conditioner to keep your investment in tip top shape.  She gives us hip + urban girls the lowdown on how to take care of our swimsuits:

Katharine's Tips for Swimwear Care:
1) Rinse with fresh water immediately after swimming
2) Hand wash your garment with a gentle cleanser
3) Apply a swimwear conditioner that contains SPF, which keeps your suit from fading
4) Leave out to air-dry, no need to rinse the conditioner off.

The luxurious Signature Collection features Swarovski crystal pearls, french braiding and a variety of unique cuts.  Katharine includes a mix of floral prints, navy blues, burgundy, turquoise and rose.

Designer, Katharine Demarchelier (centre, left) with her latest collection
Bathing suits run $150-250 from 2011 The White Label Collection.  The Signature Collection runs around $200-350 each, which isn't bad considering most girls keep their suits for at least two to three years.  Custom-sizing is available, by sending in your measurements.  The suit is locally made and ships in around five business days.  In-stock sizes ship in around three days, so you have time to grab a new suit before your next take-off.

Katharine Demarchelier Swimwear is available exclusively online at:

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