Tuesday, March 29, 2011

Juma F/W 2011 at LGFW

I'm not a really modern kind of girl as far as fashion is concerned. You won’t find an avant garde silhouette inside my closet. Oddly enough, I'm thinking of bending the rules after seeing JUMA last night at LG Fashion Week. Sibling designers, Alia and Jamil Juma, shared their Kaleidoscope collection, closing day one of Fashion Week with interesting tapestry, wildlife and tribal prints inspired by their travels to Asia and India.

While a few not-so-basic blacks and easy to wear nudes came down the runway, most of the collection offered up some colour for fall including shades of midnight blue, deep coral, olive, and tangerine. I loved that beautiful JUMA scarves were draped over dresses and tunics in layers showing off the versatility of their brand.

Here are a few more snaps from the collection and my two cents on how I’d take them from runway to real life this fall:

This printed tunic in shades of nude would be a great piece to shop early. The sheer fabric is light, the palette is neutral, and you can wear it through to next spring. It’s paired with a mini but I might belt it and wear it over slim pants or leggings with some interesting booties. On the runway, models wore thick, wedge platform boots in black. They were a little too futuristic for me but I still feel like a print so unique demands footwear with presence.

I have to confess that I might never attempt pull off a printed suit, but I’d definitely take home this silk jacket. It’s cut slightly longer in the front and I’m guessing it will fall really well when worn open. I love my boyfriend blazers but it might be time for a new style and this could be it.

My fear of wearing coordinating prints head-to-toe also means that I wouldn’t dare wear this look straight off the runway but I adore the colour, print and shape of these knit pants inspired by the blankets worn by the mountain people of Tibet. I’d play it safe by pairing it with black, of course, but it would be refreshing to have bright colour to look forward to after summer fades. If you love the pattern and aren’t afraid to flaunt your curves, I’d suggest the form fitting maxi dress that also appeared in the same print. It was one of my favourite looks of the night.

JUMA's dark and moody aesthetic really isn't my style but I went in with an open mind and the show left me wanting to expand my fashion horizons. If you’re seeking a bit of change or always play on the dark side, JUMA is available internationally online and at high end retailers like Bloomingdales and Harvey Nichols. Hip urban girls can shop it closer to home at Serpentine in Yorkville with prices ranging from $90 to $400.

Photos and review courtesy of Tamika Auwai - fashion junkie, splurge-a-holic and the Founder of Shop Socials.

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