Wednesday, April 13, 2011

Hip + Urban Store - Fresh Collective, Toronto

A collective of hip and urban girls:
One of the best collections of Hip and Urban Girls are the ladies that are part of Fresh Collective, a store headed up by Laura-Jean Bernhardson. Fresh Collective is a unique store dedicated to a wide variety of items made by local designers. I had the privilege of meeting them when I spoke about branding at one of their monthly meetings. 

How it started:

Fresh Collective started in 2000, when Laura-Jean decided to take on “roommates” as a collective to rent out space on Queen St West. She rented the space to showcase her own line, Fresh Baked Goods (created in 1994), and quickly took on the role of mentor. She was eager to share her experience to help young entrepreneurs build successful businesses through tried-and-true systems, with everyone working together towards the same goal. 

Laura-Jean took it one step further and compiled her knowledge into Fresh Collective University, a 12 chapter comprehensive workbook to organize her systems and experience for her students to reference. Guest speakers, the university, and the countless resources for advice are only part of what makes this members-only group a hit. I've never met anyone who seems to get such a high from helping others and seeing them succeed in their own business. She's truly one of a kind.

What's at Fresh Collective:
The advantage Fresh Collective stores have is beautiful, busy boutiques in the right parts of the city for maximum traffic and loyal clientele. The rest is all about the amazing group of women that make the unique items found in store. Find one/few of a kind clothes, jewelery and bags that are handmade locally.
Another new store!
Laura-Jean is also thrilled to announce the opening of Fresh Collective at 401 Roncesvalles! Her third store is in an awesome part of town and definitely worth checking out! Grab some perogies while you're there. – Kathryn Barlow

Fresh Collective, Toronto

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