Wednesday, April 20, 2011

Jeanne Beker: Edit - Fall/Winter 2011 Collection

Canadian style icon, Jeanne Beker hosted an Editor's Luncheon during LG Fashion Week to showcase her Fall/Winter 2011 line, EDIT. Beker's curated collection has been a smash success with women across the country and is celebrating its first birthday. We spotted wide-sleeve capes, faux fur coats, animal prints, chunky cardigans and wide-leg dress pants as Jeanne's picks for the season. The launch of Jeanne Jeans last year will bring seven dedicated 'Jean Shops' to The Bay for fall. The jeans come in 14 different styles and washes. The best part of all this? A portion of the sales from Jeanne's denim collection will be donated to help disadvantaged women find jobs through, Dress for Success. The campaign is already on track to exceed its year end goal of $75,000. Jeanne Beker and Bay CEO, Bonnie Brooks handed over a large contribution to the foundation (left) that day.
A few looks for fall
The Little Black Dress, a staple from Jeanne Beker's EDIT collection has a flattering structure and durability. It's perfect for running around the city and is not too delicate that you have to tiptoe around in it. The LBD looks professional, can wear easily from day to night and one of our favourites from the line.

EDIT is carried exclusively by The Bay and is reasonably priced for the everyday working woman. Prices range from $49.99 to $270 at the top end for a tailored black blazer. Jeanne is also tinkering with the idea of expanding the EDIT line in 2012 to include handbags, jewelery, eyewear and footwear. A plus-size collection was also introduced in Spring 2011 and is selling like crazy. Jeanne's reaction on all this? "I'm thrilled that my brand has been embraced across the country," she says. It's hard not to love Jeanne - she's so warm and approachable and its wonderful to see her have such success.
Jeanne Beker's Edit Collection

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