Jean Blacklock is the face in front and the soul behind Prairie Girl Bakery in Toronto. We don’t know if we should be more impressed by her ambitious business savvy or the phenomenal execution of her delicious cupcakes. The two strengths come together as Jean is on her way to paving a path to prove that cupcakes are no fad, rather a celebration of quality ingredients and a passion for fun eats.
The Prairie Girl is Jean herself, having grown up on a farm in Saskatchewan with a love for baking and cooking. A career in real estate law led her from Saskatoon to Calgary and eventually to Toronto. But it wasn’t until 2009 Jean decided to leave the corporate world and follow her dream of having her own business.
So why cupcakes? Well there isn’t any better option when your goals are to make people happy and have fun – it’s true, her cupcakes are addictively smile inducing. And for the skeptics that think cupcakes are just another trend, Jean knows that her commitment to freshness, high-quality ingredients and array of size and flavour options will stand the test of time as a dessert offering in Toronto. The flavour menu ranges from ‘chocolate chocolate’ to ‘banana peanut butter’, with rotating features and a commitment to offering gluten-free options.
A commitment to creating a fun work environment has helped Jean to engage excited employees that are passionate about providing a top-quality product and giving great customer service. It only makes sense that with that kind of philosophy, the success of the business will follow. And it seems to be working! It looks like Jean has everything in place to have a successful business that will stick around for a long time; coming from a family of small business owners, Jean knows the kinds of standards and hard work involved as an entrepreneur. It also helps that she has a solid support system with her super-encouraging teenage sons and husband.
The verdict on the cupcakes? Delicious! Regardless of the flavour; fresh is always on the menu. The purity of the ingredients results in light, fluffy and flavourful cupcakes. If we had to pick, the red velvet cream cheese and vanilla coconut are total winners. Combine the quality of the desserts, the convenient location (right by King Subway station) and an inspiring hip + urban girl at the helm; we think that Prairie Girl Bakery will be a staple in Toronto’s cupcake repertoire. --- Michelle Tham
Prairie Girl Bakery
18 King Stree East #106, Toronto
Photo Credits: Sabrina Zomparelli