Tuesday, April 5, 2011

Wanna be on the Wall of Toast?

Everyone knows the best way to start the day is with a good breakfast, but it’s something many children miss out on. That’s why Microsoft Canada has teamed up with Boys and Girls Clubs of Canada to create the MSN.ca Breakfast Campaign, which launches nationally today.

Simply set your homepage to MSN.ca and Microsoft Canada will donate a breakfast to Boys and Girls Clubs of Canada. With a target of 100,000 homepage resets and breakfast donations, the campaign is anchored by a Facebook application that allows users to ‘toast’ their profile photo and post it to the Wall of Toast.

So while you are browsing our website for the latest hip + cool find, THIS is one of them... please remember as you are filling your tummies with spoonfuls of morning cereal or bites of salad during lunch, to take a second to make a tremendous impact on child hunger and nutrition.

We know you wanna click on the toast!

The Boys and Girls Clubs of Canada is a leading provider of after-school programs that support the healthy physical, educational and social development of more than 200,000 children, youth and their families each year.

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