Tuesday, May 10, 2011

Hip + Urban Store: Cult Beauty @ Beautyphica

We checked out the launch of Beautyphica last month, an online beauty boutique featuring cult favourites from around the world. Brands like Ainy, Aesop, Katima'A, Lifelab (for men), Ella Kare, Nuxe and Lostmarc'h that are big in Europe will now be available online exclusively from Beautyphica. 

Now this isn't just another Sephora-type experience. The online selection is niche and is curated by founder Solange Strom, whose background includes the Canadian-wide distribution and implementation of a little brand you may have heard of, L'Occitane en Provence. Strom brings her years of experience in the beauty market to clear through the clutter and showcase the best in skincare and fragrance. She's also a multi-tasking inspiration. Strom manages Beautyphica while raising two kids and completing an MBA.

The focus here is for, "high quality, performance and natural products," says Strom. We tried out the Ainy skincare line and it left our complexion beaming. Beautyphica will also be carrying a signature scent from the Canadian fragrance line, Aromachology, called Beauty & Class. The scent is exclusive to the website. Free shipping is available for purchases over $100 and each shipment includes a choice of three trial-size products. Have a peek for yourself...
Beautyphica - Online Beauty Boutique

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