Thursday, July 21, 2011

Hip + Urban Girl of the Week: Josie Dye

Josie Dye is one busy girl. I literally caught her 15 minutes from her having to be on air. She was nice enough to chat with us quickly about her radio hosting job on 102.1 The Edge and as the host of 'Oh So Cosmo' on Cosmo TV. Josie is incredibly nice, down-to-earth and had some really great advice on being yourself and figuring it all out:

How did you get into doing radio?
I started when I was very young. I wanted to be a musician and my parents said that if I wanted to be a musician, I would have to do it on the side and pick a different major. I started interning in radio because I loved music. I got an internship at Mix 99.9 back in the day and then someone liked my voice, put me on the radio and that's how it all started.

You said you were a musician! What instruments do you play?
Piano, saxophone, clarinet and I am a singer.

What are some of the perks of your job and what do you like best about it?
With radio you can just be yourself, it's just your personality - which is amazing. You just go on the air and talk for four hours which is awesome. Plus of course, I get to listen to the best music and talk about the things that everyone kind of enjoys. With television, it's all about creating a story and people being entertained by that story. To me, that's the most exciting part and have to someone be so enthralled and entertained by it.

So what is your typical day like?
It's different, everyday is different. Today I'm doing afternoons on The Edge because I'm filling in for a host. Usually I'll wake up in the morning and go straight to radio. I do prep for a couple hours and I'll get here at around 8 AM. I get off the radio at 2 PM and then go into hair and make-up here in the building (Corus) until 3:30 PM. I then shoot until about 7 PM and then go and exercise - when I have time! Even at night, I'm writing a show for the weekend and I have to watch what everyone else is watching, so I can talk about it. This really is a 24- hour job.

What did you study in University?
Radio and broadcasting at Ryerson. Now I do both, so it kind of worked out.

What are some of the disadvantages of your job?
Well there's hate mail. You get that a lot and you got to have a thick skin for that. If you do this job properly, you're putting your own personality on the radio. So you'll get one or two emails that are rude. It's about being you, you're throwing yourself out there. There's also the aspect of having a bad day, that comes across on radio and television. You really have to force yourself to overcome.

So if you weren't working in radio and TV, what do you think you would be doing?
I think I would be doing something with travelling and talking. I love to travel and I love speaking. You know what? I'm also a hypochondriac (laughs), so maybe I would be a doctor? I would definitely be in the medical field, because my family is in that field. But I mean, this is it. I picked the exact thing for me. I think people who succeed and have passion for what they do, are the people who pick a career that suits them. It is so key. To anybody who is in university or college, you got to figure it out and do everything to figure out what you want. Once you do that, you'll succeed because you want it so badly.

What are a few of your favourite bands?
Oh that's really hard. I mean everyday it changes, but right now it would be The Tragically Hip, Arcade Fire, City and Colour and Oasis.

So how did you get started on Cosmo TV?
There was a nation-wide search and the producers knew I wanted it. But I just did what everybody else did, I put together a demo, worked my butt off and I got the job.

What's it like to see yourself on TV?
It's hard (laughs). It's been four years now and it's still hard. I mean it gets easier, you figure out what works and what doesn't work and move past the widescreens. HD isn't as bad as widescreen. I'll hit the normal button on all of my friends' TV to show them what I really look like.

So where do you hang out in Toronto?
I like to do a lot of things my listeners do. I go to The Horseshoe a lot, festivals, I hang out at the cottage as much as possible in the summertime. I'll go catch a Jays game, stuff like that. I can't always just go to the cool 'IT' bar, it would be the same all the time. I see TONS of bands too.

What is your dream vacation?
I'm going on my honeymoon in a couple weeks. We're going to Paris, staying in castles and doing a bicycle tour of France and eating a lot. I feel like that's the ultimate dream vacation right there.

What would you tell your 20 year-old self?
The big thing that I've learned is that you can never try to be somebody else. I know you've all heard that so many times, but especially in this industry. You'll look at someone on TV and think I want to be just like her. You can't. The only way you actually succeed is if you actually be yourself. People see through everything else. I'm a little quirky and I'm blond and I embrace my blondeness. You have to be you or you'll never work. It even took me awhile to figure that one out. I'm a rock girl at heart and started to wear my jeans and a really nice shirt on television and it actually looks better because it's me. Really, just be yourself.

Thanks for chatting with us Josie!

Tweet her: @JosieDye

Looking for more inspiration? Meet some of our past Hip + Urban Girls of the Week


  1. You literally caught her? Wow, either you're really strong or she's really light!

  2. I love Josie Dye, I've been listening to her for years. Thanks for featuring her.

  3. Yeah, I actually used a really big net ;)