Monday, August 22, 2011

Moon Apparel 2011 Fall Collection

Last Thursday, the Mimran Group, Alfred Sung and their entourage of models took over the sixth floor of the TIFF Bell Lightbox to celebrate the one year anniversary of Moon Apparel. But that's not all... Moon unveiled their 2011 fall collection AND the introduction of a men's line!

Moon represents some of the major trends we're going to see when the temperatures cool off. A splendid colour palette of nudes, blacks and bold navy hues make these dresses, tops, bottoms and coats stylishly simple, versatile and elegant.

I adored Kate Middleton's lace wedding dress so of course, I'm loving Moon's inspired version of the navy lace pencil skirt ($75) paired with the V Tunic Sweater ($69). We also can't wait to snuggle up in a merino wool turtle neck ($69) and get comfy in the double knit riding pant ($49).

What the Mimran Group has done for women's apparel, they now have done just as exceptionally well for the hip + urban gentlemen. Who says clothes don't make the man obviously never laid eyes on this collection! Bespoke tailored suits, an array of inventive trousers and conventional clean-cut and simple designs makes easing into fall's cooler temperatures no problem! Prices for dress shirts ($69) to sweaters ($65-79) to blazers/jackets (under $175) means it's easy to justify buying the solids, strips and gingham patterns.

Since Moon's launch last year, I can't give enough praise to this brand and the partnering designers behind it - Alfred Sung, Saul Mimran and his family are such creative, remarkable and down to earth people. It's the perfect marriage of Club Monaco's modern classic style with accessible pricing two notches above Joe Fresh. Now hurry to The Bay and prepare to fall in love again!

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