How many hair tools do you have under your sink? A genius in product development at Rowenta has put rubber on the outside of the everyday flat iron to create a ribbon curling effect, making it easier to achieve big Lauren Conrad-esque curls. The new Versa Style hair tool is meant to replace roller sets, curling irons and your flat iron and heats up to 400 degrees in under 30 seconds. It also features ceramic titanium tourmaline coated plates to eliminate frizz and enhance shine. We had the chance to try one out last week....
Rowenta has made a name for itself selling small home appliances and recently introduced its hair styling line to Canada in 2009. The brand is the official hair tool of LG Fashion Week and is #2 top selling hair tool in Europe.
So the trick to the Versa Style is to 'twist and pull' and you'll end up with a perfect curl. Instead of curling from the bottom up, you start at the root and work downwards.
My stylist Greg Kreutzer from Solo Bace, a friendly boutique salon in Yorkville
Editors and beauty writers getting their blowouts
The finished result! I have big bouncy natural-looking waves - like I just walked by a wind machine, but less crazy. My hair moves easily and the ringlets are not stiff to touch. Greg finishes me off with some hairspray, pats my head and sends me on my way. The curls lasted the whole day and were still wavy the next morning. If I can master this look at home, I would ditch both my flat iron and curling iron completely. I think with a little practice, I'll be able to get these locks down.
What do you think? Would you get an all-in-one tool and ditch your flat iron and curling irons? The Versa Style retails for $229 and is available in salons nationwide www.RowentaBeauty.ca