Wednesday, September 21, 2011

STRUCTURE Launch Event @ Nyood

Can't get your hair to behave? I have thick, wavy hair that can only be tamed with product. So I was super stoked when Joico invited me to the launch of their new salon quality styling line, STRUCTURE. The products are meant to offer shape, support, volume and versatility to flat and boring hair. They are building blocks designed to work together or as a stand alone. The finishes could be soft and shiny or strong and matt, depending on the look you're after.
We caught a demonstration of the hairstyles that can be achieved with STUCTURE. The first look of the day (above) was an old school Winona Ryder type pixie that Artistic Director, Damien Carney gradually made more dramatic and rock & roll with various products. I don't know if I could swing this bed head look, but it did look like fun.
We were definitely digging the wind machine look that was messy and more casual. I'm guilty of wearing my hair too prim and proper all the time. You'll usually catch me with freshly flat ironed straight hair to hide how big and frizzy my hair actually gets. Damien gave me a little bit of style inspiration to play with my hair a bit more. The mantra is no more boring hair (hello, that's me).
The collection includes a selection of wax, paste, gum, glue, sprays and primer. STRUCTURE is available exclusively through salons and retails for $19.99 each.

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