Wednesday, October 5, 2011

The Body Shop's Mega Make Over

The Body Shop and Virgin Mobile Canada hosted 'The Greatest Makeover Event' at Yonge Dundas Square in Toronto last month. The monsoon outside did not keep eager women from an open-air shipping container filled with over 30 stations and artists. Celebrity make up artist, Chase Aston was also on hand to share his skills and wowed us all by mixing mineral foundation powder with primer for a sheer and long-lasting glow. We also got an up-close look of the new Extra Virgin Mineral make-up collection.

I'm actually a big fan of mineral make up because it doesn't sit heavy on your face. The Body Shop line is made up of 100% pure minerals and fair-trade extra virgin olive oil that is fragrance and paraben-free. We also got a sneak peek at the 4-Step Smoky Eyes Palette ($28) which includes a mini eyeliner and instructions on creating a silver smoky look for dummies. 
The foundation actually feels good for my skin and I've been using the loose powder form ($25) over my sunscreen and moisturizer. It provides pretty good coverage, but you do have to re-apply throughout the day. If you can mix it with a primer on a sponge, it will last longer and the primer will minimize the shine on your face. The powder is also fast and easy to apply with a kabuki brush in the morning. For those looking for more coverage, the line also offers a cream compact ($25) or a liquid format ($25).

Inside the make over tent (above), artists use the tips & tricks they learned at a private workshop with Chase Aston.

The Extra Virgin Minerals line is available in 12 different shades. I would recommend testing out all three formats to see how much coverage you need and what texture you prefer. The liquid and compact form also provides 14 hours of moisturization because of the marula oil - which will be great in the winter. 

Available at Body Shop stores across Canada now.

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