Wednesday, October 5, 2011

Whiskey Meets Honey at The JD Tennessee Party

About to hit the shelves at your local LCBO is Jack Daniel's Tennessee Honey. Its arrival was celebrated in style last week at Andrew Richards Design.
This is a step forward in diversifying the whiskey segment to reach a more approachable audience with a spirit tamer on alcohol but bigger on flavour.  Point proven, we've never seen so many women sipping whiskey at a single event - neat, on the rocks and mixed into undeniably smooth Tennessee-inspired cocktails.

The party was about representing the JD Honey vibe - which is a far distance from the image of the original Jack Daniels Tennessee Whiskey.
With golden-yellow tones lit across the room, a high-energy DJ and the many bartenders and promo models dressed in black and gold; Jack Daniels Honey is a little less cowboy and a lot more of a party, especially for the ladies. This is definitely an effort to bring whiskey to the female market; as well as, a drink for a spirited party without knocking you off your feet. 

Jack Daniels Honey is a blend of the original No. 7 JD with a proprietary honey liqueur, composing a amber yellow hue with a sweet and spicy aroma. The honey brings floral undertones and the zestiness of cinnamon that mellows into a smooth and creamy maple sugar.  At 35% alcohol by volume, the heat and burn is normally associated with Jack Daniels is replaced by smooth spiciness. Consider it a 'gateway' whiskey to open the door into the world of brown liquors.  Instead of drinking it in shots, Jack Daniels Honey is appropriate for mixing in cocktails and for sipping pleasantly chilled.

At the launch party, the Jack Daniels Honey cocktails pleased the masses of both men and women. Party guests enjoyed the interactive 'Bee Screen' which transferred your image onto the screen in a swarm of bees! After a couple of JD Honey cocktails in, the interactive activity got some action from curious party goers. While appetizers were passed of mini-burgers dressed with a limited edition JD Honey peach grilling sauce, specially designed by renowned grill-master Ted Reader. Overall, we got stung by the Tennessee Honey party vibe, knowing this new spirit brand will be the new essential drink for the fall season.

Pick up a bottle of Jack Daniels Tennessee Honey and start experimenting with cocktail and barbecue applications.  Start off with this easy warm drink that will bring out the honey in time for fall:
1.5 ounces of Jack Daniels Honey
4 ounces of heated apple cider
2 wheels of sliced lemon
Steep in wheels of lemon in hot apple cider in a mug.  Add in 1.5 ounce shot of Jack Daniels Honey.

---Michelle Tham

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