Thursday, December 1, 2011

We Talk Shopping With Dealuxe's Joanna Track

A sponsored hip + urban girl post.

Our friends at American Express Canada have challenged us to do our holiday shopping online this year, and have kindly given us $1,000 to get us started. Wendy and I wasted no time getting down to business and have some great gifts like this and this on the way.

We also got the chance to chat with Joanna Track, CEO and Founder of, a Canadian-based contemporary fashion destination, for her take on shopping online.

So what are the hottest gifts online for hip + urban girls?
“One of the most popular things we have right now as far as gifts go is our Cashmere Collection. From hats, to scarves, to gloves and the full collection altogether. Cashmere is something you can never have too much of,” says Joanna. Agreed. You don’t have to convince us over here. I’m seriously coveting this YOON Slouchy Cashmere Pullover right now for my own wishlist. Also popular on Dealuxe are the multitude of handbags and clutches in different price points and beauty gift sets from Canadian brands like Cake Beauty and Gee, which are all great for gifting.

We would all shop online more, but what about the shipping fees?
Joanna is bringing affordable luxury online to Canada following the success of so many US-based shopping websites. offers free shipping and free returns all the time. “Free shipping for us is a marketing cost and lowers the barrier of online shopping for our customers. Retailers, especially at Christmas are helping people get over that hurdle (from shipping fees) of shopping online” says Joanna. Ladies take note! Shipping fees ain’t what they used to be. You can save mucho dinero during the holidays because of lowered shipping fees or pay a low flat rate in many cases.

Ok great. But is shopping online safe?
According to a recent American Express survey, 52% of Canadian women actually don’t shop online because of internet safety concerns. On Dealuxe, Joanna notes that, “We make sure that our site is a secure site with technically sound security. You can tell that a site is secure when it has the padlock sign in the bottom right-hand corner. It means that our data is encrypted and very difficult to hack into and steal.” American Express also offers their Cardmembers protection against fraud and purchases are also protected from being damaged or stolen.

Get Organized! Make your own holiday wishlist using the Amex Hot 100 Wishlist app on Facebook and share with your friends and family.

So what made The hug Holiday Wishlist? See our Blogger’s Choice picks for gifting inspiration. Just think – you could be done your Christmas shopping by December!

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