Tuesday, January 3, 2012

Hip + Urban Store - Consonant Skincare

If you’re like me you keep hearing the talk about harsh and irritating ingredients commonly found in our favourite beauty products that can lead to serious health concerns, but are hard-pressed to find good alternatives.
Enter Toronto’s newest beauty emporium, Consonant Skincare, and there’s no way you’ll be able to ignore the ingredients in your body lotion again.
The Space: First glance into the three-year-old Canadian label’s flagship location at Yonge and Eglinton and you’ll be wondering if it’s a hip urban spa or a dermatology clinic. The space is clean, sleek and cheery, almost demanding you sit and stay for some skin TLC.
On my visit I was lucky enough to be served by the man behind the brand himself, President Bill Baker, who shared with me Consonant’s birth story as he gave me a crash course in the benefits of organic skincare, and helped me choose a customized skincare regimen.
Cleverly build into the product display is a large mirror and sink inviting customers to test drive products, as if they were in the comfort of their own bathroom, before making a commitment.
Consonant is very focused on customer education, and in-store seminars are held monthly by holistic nutritionists and natural beauty product experts sharing advice with expectant mothers, and other customers young and old interested in healthy skincare.
The Goods: Consonant favours ingredients created in nature over ingredients concocted in a lab, and products are formulated right here in Toronto with things such as Grape Seed Oil, Vitamin B3, Tamanu and Aloe Vera to heal, smooth and protect skin.
As a new client I was encouraged to test out the brand’s most notable organic products, including their Foaming Face Wash ($18), Body Lotion ($22), Ultra Moisturizing Face Cream ($54) and Ultra Firming Eye Cream ($36). Consonant realizes their products may not be right for everyone, and they are happy to give customers a full refund if an item isn’t working out for their skin.
The Result: After 30+ days of use, I’ve definitely found my favourites. The Clay Exfoliating Cleansing Bar ($18) is full of minerals that have kept my skin smooth and hydrated, and I’m no longer paranoid about “eating” my lip balm since replacing my old ones with the 100% natural and organic Moisturizing Lip Conditioner ($12). I have to say it took a while for me to get used to the smell of some of the products, probably because I wasn’t used to using moisturizers and washes containing natural plant-derived ingredients. Overall Consonant is a excellent option for anyone looking to introduce natural and organic products into their beauty routine without having to sacrifice quality and performance.

Consonant Body Organic Skin Care
2479 Yonge Street, Toronto
(416) 925-2855

Daniela DiStefano is a Toronto writer, editor and blogger. Follow her on Twitter http://twitter.com/#!/ddeestefano and her blog http://www.danieladistefano.com

1 comment:

  1. I have yet to go and check out the Consonant Body store. I have seen so many photos of the inside and I love how fresh, simple and clean it looks.

    I am a huge fan of their foaming face wash.