Friday, February 10, 2012

Hip + Urban Store - Trustfund, Ottawa

I was in Ottawa last weekend to check out Winterlude and extended my stay to do a little extra wandering and of course, shopping. I was walking around the Byward Market district, killing some time before meeting my friend Denise for dinner at Play Food & Wine. In the dark, cold winter night, Trustfund was like a shiny warm beacon tucked around the corner from the restaurant I was headed to. I was easily lured in by all the colourful pieces inside this independently-owned Ottawa boutique and walked out with a cream and green printed blouse.
The staff are extremely friendly and helpful. I dealt with Robyn and it felt like I was shopping with a friend. She gave great style advice and feedback without being pushy at all. Trustfund carries unique labels and quality pieces that you wouldn't necessarily find if you were shopping inside a suburban mall. A lot of the spring pieces had a slouchy California cool, especially when I spotted the Brandy Melville line that they carry. If your feet need a pick-me-up, Trustfund carries a whole slew of Happy Socks and Hunter Boots.
Jewellery with a vintage style

Lots of bright, flowy and flirty pieces for Spring.
Tees for Men featuring retro book covers. Our favourite - The Hardy Boys!
Trustfund carries a well-curated selection of menswear including puffy parkas, hip plaids, designer denim and Happy Socks.
Trustfund - 493 Sussex Drive, Ottawa ON (near the Byward Market district)
(613) 562-0999
Photo Credit
What are you favourite boutiques to shop in Ottawa? 
Going to Ottawa? Read more from our Travel Series to the nation's capital!
Make sure to also check out the store, Roadtrip in Ottawa. It's owned by the same people, but they do carry different stock. Happy shopping!

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