Thursday, February 23, 2012

The Sport of Fitness Has Arrived in Toronto

A sponsored hip + urban girl post.

It's a bird. It's a plane. No -- it's a whopping 15,000 pound shipping container delivered to Yonge Dundas Square courtesy of Reebok, brought to change the way the world thinks about fitness. What emerged from the container definitely changed our perceptions of working out.

A flash mob of 250 decked in Reebok gear showcased an impressive CrossFit routine that demonstrated the community, competition and camaraderie that this growing fitness movement delivers. It also showed that fitness is something that can be done anywhere and anytime and that it doesn't have to be a boring solo chore. 
CrossFit Games Competitors and Winners, Rich Fronting Jr., Angie Pye, Alicia Connors, Graham Holmberg
If you're not familiar with CrossFit, the unique strength training and conditioning regime that's currently offered in over 3000 affiliate gyms (almost 200 in Canada alone), trust us when we say it is absolutely a sport. The CrossFit Games, sponsored by Reebok since 2010, crowns one man and woman the super impressive title of "Fittest Man or Woman on Earth" each year!

We watched CrossFit Games competitors and The Fittest Man on Earth 2011 and 2010, flex their athleticism in an inspiring pro CrossFit workout. It was pretty incredible watching these super athletes run through an intense circuit of squats, pull-ups, bar bells, push ups and more -- especially the ladies who were completely on par with the gents. Even more amazing was the team spirit we felt as they coached and cheered each other on. CrossFit is definitely about bringing people together to get fit while having fun. Partnered with Reebok, they are committed to empowering people around the world to be fit for life. 
If you've been looking for a fitness regime that's as engaging, supportive and competitive as your favourite team sport, CrossFit is definitely for you. Learn more about CrossFit in-person by visiting The Reebok CrossFit Experience tent at Yonge Dundas Square on Thursday, February 23 from 9 AM to 7:30 PM, Friday, February 24 from 8 AM to 7:30 PM and Saturday, February 25 from 9 AM. to 5 PM. Also on site and available for purchase, is the new Reebok CrossFit collection which will be available at Canadian retailers starting in July along with select Reebok footwear. 
Come find out why CrossFit is the fitness regime of choice for hundreds of athletes and hundreds of thousands of individuals around the world and shop great Reebok Gear THIS Thursday through Saturday at YD Square.
See you there!

1 comment:

  1. I know! My brother had participated on that. He had Crossfit shoes for him. From then I came to know how qualitative it is! Reebok is the best cross training shoes