Guess Celebrates 30 Years of Sexy

Guess celebrated its 30th Anniversary on Thursday April 26th, 2012 at the flagship store on Queen Street West in Toronto. With the help of FLARE magazine, the invite-only event served up champagne and hors d'oeuvres to fashion insiders eager to see the 30th Anniversary Capsule Collection.  

The 30th Anniversary Capsule Collection reinvents a number of pieces from Guess’ past including the lace corset famously worn by Claudia Schiffer and the daisy pant worn by Eva Herzigova. The featured pieces that were modelled at the event were some of the most attention grabbing items from the collection, including a white button-up shirt and gingham sleeveless top, both worn tied at the waist.

Guess spokesperson, Greg Moreau mentioned that Guess is the kind of place where young, sexy and adventurous women shop to find clothes to wear out for cocktails with their girlfriends on a Friday night.  It’s where hip and urban girls can go to find the “it” items in their wardrobe.  

Some of the “it” items that were getting a lot of attention at the event were those identified as FLARE Editor’s Picks including: 

This leopard print top stole the show and got a lot of attention!

These gingham pants were one of the more classic pieces from the collection, styled up with a white top for a sexy and classy look

Neon is a hot colour palette for spring and summer and these pieces are definitely on trend

Erin O'Brien, Market Editor at FLARE magazine, says that “the capsule collection is a well-edited version of what people expect from the Guess brand, with a mix of the iconic brand from 30 years ago and how it’s relevant for the trends off the runway, today.” Here’s to another 30 sexy years for Guess! --- Carolyn Desrosiers


Photo credits: Alison McLaughlin