Thursday, September 20, 2012

Hip + Urban Store: The Body Shop Pulse

Everyone knows and loves The Body Shop, but prepared to get a little more intimate at the Toronto Eaton Centre location where they've launched their new concept store known as The Body Shop Pulse Boutique
Inside you'll find the same ethically sourced, good for your skin products that have been beauty staples for many of us since, well, forever, but the difference is the store layout has been given a major overhaul.  It has been sustainably redesigned to allow you to try everything before you buy in an airier, hang out all day, studio environment.
Inside The Pulse, cosmetics get a much bigger feature than in standard stores and product specialists are standing by to take all the time needed to provide you with one-on-on advice and free makeovers! Say the word and they will apply product, showing you exactly how to create specific make-up looks and recommend the right shades for your skin.
Of course, you can still help yourself with cosmetics or beauty products if you choose. Shelves are clutter free but info rich so you can explore on your own with ease. A bit of tech comes into play as well with QR codes on signage and products. A quick scan and you can get tons of extra info via your smart phone. 
The Body Shop's Top 10, as ranked by overall bestsellers, are placed up front in an interactive station where again, you're encouraged to stay and play so you can discover a new favourite or just give yourself a quick beauty break by applying a well-loved staple. 
Even if you think you know The Body Shop, checking out The Pulse is a must. The flagship store is located on the lower level of the Toronto Eaton Centre at 220 Yonge Street and is open during regular mall hours. You can also check out The Pulse at Pearson International Airport...perfect when you need to scoop travel products on the fly. 

-- Tamika Auwai is a fashion junkie, splurge-a-holic, and founder of Shop Socials

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