Monday, November 12, 2012

We Choose Our Own Adventure with Amex

Image credit: Geoffrey Knott
A sponsored hip + urban girl post.

I have always thought that if you're already using a credit card, applying for one with a rewards program makes sense, right? To that point, one of my very first credit cards earned me points towards travel and rewards like gift cards and free merchandise from a few department stores. While I was excited to use my new rewards card, I remember the feeling quickly wore off. I barely shopped at the stores where I could earn points and even when I did finally rack up a few points, choosing the rewards was a crap shoot -- I really didn't need (or want) a curio cabinet at age 22. 

Image credit: Geoffrey Knott

American Express has tapped into credit card users who’ve had the same experiences as I did, because they've just introduced two new cards: The Choice and ChoicePlus Cards, which give YOU the power to choose where you want to earn double points. 

Every day we make choices that reflect who we are and what we want. Whether it's our outfit, where we grab coffee or, as the holidays approach, where we shop for gifts. Now we can choose where and how we earn rewards! On the topic of choice, watch the hilarious choices these shoppers make: 

I learned all about the two new Cards at a very special event hosted by American Express at the Shops at Don Mills where several retailers are among the over 100 merchants that you can choose to earn double points at. Here's how the evening unfolded: 

After meeting at Fabbrica at The Shops at Don Mills and enjoying some beyond tasty appetizers, the group was split into shopaholics or foodies based on choices we made in a fun little survey before attending the event. I was a shopaholic -- obviously-- though a five-course dinner with Chef Mark McEwen was equally tempting.

Our shopping adventure started off at Browns hunting for the perfect shoe while enjoying manicures from The Ten Spot, noshing on Fabbrica hors d'oeuvres, and being entertained by caricature artists. Next, it was off to Roots to shop for weekend warrior looks over hot chocolate and comfort foods - like lobster mac!
The Choice Card has no annual fee, so you have the power to create your very own personalized rewards program and it won't cost you a cent to do so. As a Choice Cardmember, you'll earn 1 point for every $1 you spend at your favourite FIVE retailers (there are over 100 to choose from). These merchants are clothing and shoe stores like Roots, Aritzia or Browns, but also essentials like Esso, GO Transit or Metro. You can also choose to earn at dining, home and entertainment and even travel partners. 

Now, the ChoicePlus does have an annual fee of just $65, but it has the very attractive benefit of earning you 2 points to every $1 you spend (i.e. double points!) at your favourite FIVE places and you earn 1 point for every $1 you spend everywhere else you use your card. You also get a hefty bonus of 7500 points the first time you use your card, which is enough to rewards yourself with a $50 Amex Gift Card through the Choice by Membership Rewards collection.

Applying is easy. Just head over to American Express and apply online. Or if you’re an existing Amex Cardmembers, you can call the 1-800 number on the back of their cards. 

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