Thursday, December 6, 2012

California Cool at The Brandy Melville Store in Toronto

The boho vibe has officially landed in Toronto thanks to the arrival of the new Brandy Melville store located in prime shopping territory on Queen Street West. The Italian retailer, which is very popular in the US, is chock full of laid-back, loose-fitting and easy style pieces that are perfect for layering.  

While Brandy Melville officially opened its doors in Toronto this past summer, the Queen Street location hosted a media event recently giving me the opportunity to scope out the store without the crowds that the highly popular store sees on weekend. Serving up pink champagne, a sweets table, and cookies from Moo Milk bar (yum!), myself and fellow bloggers got our sugar-high on while eyeing the goods.  

When walking into the store, the first thing that you will notice is the way that it is set-up. Feeling like you’ve walked into the tidiest dorm room you’ve ever seen, clothes hang on display at every turn. With a big following of university students, the store set-up caters to this crowd. Thrown into the mix are painted wooden signs with Toronto street names, Canadian universities (including my alma mater, Queen’s!), and quirky sayings. There is no shortage of clothes, accessories, and signs to look at, making it easy to spend hours in the store.

The Brandy Melville brand represents the casual cool girl with a distinctly LA vibe. Store stylists at the event were wearing short flowy skirts and over the knee socks, reminiscent of the uber cool Cher Horowitz from Clueless. High and low skirts, loose off-the-shoulder t-shirts, oversized knits, and jewellery with an antique feel are high sellers in the store. With reasonable prices (most items are under $60) it’s easy to load up on fun pieces to create a layered look or to get ready for your next warm vacation or visit to LA.  

To check out the latest in Brandy Melville clothing, you can head over to the Toronto store located at 326 Queen Street West or visit their website

Carolyn Desrosiers is the style blogger behind You can follow her on Twitter @covetedclassics.

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