While living in the USA, Naana made a dramatic switch from business to fashion, to cultivate her creative spirit. Her longing to be part of the fashion world came to fruition when she apprenticed with Marc Jacobs in New York. She later moved to Montreal to study Fashion Design at Academy of Arts and Design and a few years later, Coccolily was born -- a daring yet playful line of clothing, handbags and cosmetics. Here's her remarkable journey into the fashion world...
You were originally enrolled in biz school so what made you switch to a career in fashion?
Working in fashion is something I have wanted to do since I was 8 years old. It’s something that I always knew was in my destiny, so after my bachelor’s degree in the USA, I applied for several internships in New York City in order to put some light into my fashion dream.
Tell us more about Coccolily!
Coccolily's products consists of clothing, handbags and nail polish. I've made appearances in Harper's Bazaar, Vogue Italia and Vogue UK, Cosmopolitan Magazine UK, COMPANY Magazine & Elle. Our collection is now available online as well.
Coccolily also uses fabrics from Ghana and Europe that are made with natural fibers, such as cotton, silk, and wool. Coccolily holds social responsible methods of production of our clothing while delivering great fashion.
What is a typical day like in the life of Naana Tennachie Yankey?
Right now a typical day is working on Coccolily new collection as I result I will be travelling abroad for inspiration, this is where I get my inspiration. Also studying Management and Finance at Warwick University in the UK, therefore I travel back and forth between Canada and England.
What was it like apprenticing for Marc Jacobs in New York?
It was my first real glimpse into the world of fashion, with the opportunity to dress up supermodels at New York fashion week. It was super exciting for an intern like me. I also got to catch a glimpse of celebrities who came in for fittings.
Where do you get your inspiration from?
I get my inspiration from my life activities especially from all my constant travel experiences. From my mum as well, she is so full of ideas; I think she is the real designer!
Most of the shops on Regent Street in the UK. I am like a kid in a candy store when I am on Regent street, I love seeing all the brands from all over the world. And in Montreal, my favourite place to shop is Boutique 1861, which also carries Coccolily.
What advice do you have for your 20-year old self?
To embrace challenges more openly because they make you grow and shape you into the person you must become and builds character for your career and your life.
Photo 2: Naana with Bethann Hardison, Editor in Chief for Vogue Italia, Photo 3: Naana holding Cosmopolitan UK June 2011 issue where the Coccolily collection was featured, Photo 4: Naana with Roberto Cavalli.