Wednesday, April 23, 2014

Hip + Urban Girl: Solmaz of The Curious Creature

I met Solmaz on several occasions and we instantly clicked. Her lifestyle blog, The Curious Creature is one that I can spend hours reading. It's loaded with beautiful photos and is witty, smart and all around lovely... just like her. Say hello to our Hip + Urban Girl Of The Month, Solmaz!

1) What is a typical day in the life of Solmaz?

I start my day off with a healthy, nutritious breakfast (Nutella and a boatload of carbs), read a few newspapers (I’m old-school like that) and then move on to my treasure chest (aka inbox) which is usually filled with press releases, media invites and other work-related emails. Then I spend some time on social media; this usually takes up way more time than anticipated because I’m curious and incredibly chatty. With the exception of my morning routine, every day is different (which is why I love what I do). I’m either freelancing at special events around town, writing, giving PR advice to a client, blogging about a product or experience, attending media events or hopping around the globe embracing new adventures (I’m an avid traveller). I also spend a lot of time on the phone or on coffee dates with other freelancers, bloggers and entrepreneurs. We bounce ideas off each other, share tips and give each other advice; I guess it’s kind of like a virtual office! My evenings are usually spent frolicking around town devouring everything in sight, attending media events or hanging out with friends and fam.

2) Tell us about The Curious Creature!

The Curious Creature is a lifestyle blog where I share posts about everything that excites me – from food and travel to art and interesting experiences or products. I treat my blog like a personal journal and am grateful that my stories resonate with so many people around the world. There’s truly nothing more gratifying than inspiring others to get out there, try new things and live life to its fullest!

3) What are some events that you attended that really stood out?

I had a really great time at Igloofest in Montreal this year. Who doesn’t love dancing in a snowsuit, sliding down from ice castles and roasting marshmallows over an open fire? It was definitely a unique and fun experience. I also really love TIFF. Not only because of the incredible films and parties, but because Toronto really comes alive during the festival.

I’m extremely fortunate and get to attend many private media events. One that really stands out in my books is an AMEX travel bloggers dinner hosted by High Road Communications at the Trump Hotel. It was intimate, exquisitely executed and attended by some of the most interesting people I’ve ever met.

4) When did you decide it was time to leave your corporate job and do this full time?

Well, I didn’t exactly leave my job just to blog. After working in a traditional office for a few years, I swirled into a quarter-life crisis. I quickly realized that, regardless of how successful I was or how much money I was making, it just wasn’t a fulfilling career for me. I quit my job, traveled for a few weeks and then began a new chapter as a freelancer (mainly as a writer, special events coordinator and PR consultant). I’ve always been an entrepreneur at heart and knew it was just a matter of time before I’d make a move to become my own boss. Although freelancing is incredibly difficult, it’s the most liberating decision I’ve ever made! The move also granted me more time to blog, which has - over time - become more of a focus for me.

5) Tell us about your neighbourhood and where you like to shop, dine and hang out.

I live in Liberty Village – a neighbourhood in Toronto that has changed quite a lot in the past few years. It’s a hub for startups, brimming with young professionals and has some pretty awesome places to hang out. I love having brunch at School, hitting up the patio at the Brazen Head or Williams Landing, grabbing a bite to eat at Merci Mon Ami or Raaw and going on countless coffee dates at Balzac’s, Aroma and The Roastery. Oh and for a special treat, I visit For the Love of Cake for some delish cupcakes. As for shopping, there aren’t many retail stores in Liberty so I head to the independent shops on Queen West for some retail therapy!

6) Any advice for other hip + urban girls looking to start their own blog?

Do it! Blogging can be incredibly rewarding if you write about what you’re genuinely passionate about. It’ll open the door to new experiences, new people and will help you understand yourself and the world around you better. That being said, blogging takes a lot of time and dedication. If you don’t love what you’re sharing, you’ll likely lose your drive down the road. It’s easy to get wrapped up in what everyone else is doing so make sure you take the time to reflect and uncover your passion(s). Go at your own pace, be authentic and stick to your guns! And if you have any questions, give me a shout – I’m friendly!

Check out The Curious Creature and connect with Solmaz on Twitter and Facebook.


  1. Love this and love Solmaz :) She's one of the most genuine and supportive people I've ever met. I'm so blessed to have her in my life!

  2. Is that Signal Hill I see, Solmaz? Looks like Fort Amherst in the background, but I could be wrong : )