Wednesday, August 6, 2014

Smooth Sailing With The NEW Moroccoanoil Smooth Collection!

By Shari Archinoff

Like every girl with curly hair, I know how important the right hair product is. One such product that has been recommended to me time and time again over the years is Moroccanoil, so naturally I was thrilled to be able to attend the launch for the New Moroccoanoil Smooth Collection.

This is the first time that Moroccanoil has released an entire line of products! To celebrate the launch, they held an event aboard the Challenge sailboat, keeping in line with their ‘smooth sailing’ theme.

The Challenge sailboat launches out of the Queen’s Quay terminal in the lovely Harbourfront area and sailed around Toronto Island. Shortly after arriving on the boat, we were treated to vodka, cucumber, basil and mint cocktails, along with an array of appetizers like poached shrimp, spanakopita, croquettes, bruschetta, and bacon wrapped scallops.

Those in attendance were treated to a presentation by Kevin Hughes from the LA Moroccanoil creative team. Kevin explained how the line of products works together to create a complete smoothing regimen addressing the needs of women with even the most unruly hair.

The New Moroccoanoil Smooth Collection consists of four products: shampoo, conditioner, a smoothing mask, and a smoothing lotion. They all contain the proprietary Moroccanoil argan oil-infused blend, along with other nourishing ingredients like argan butter and coconut-derived fatty acids. In addition, all products are free of sulfates, phosphates, parabens and are completely colour-safe. The new collection is available August 2014.

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